Industry Deep Dive: Salons & Spas
3 days ago
Salons and spas are part of a booming industry that continues to grow yearly as the demand for beauty and wellness services is at an all-time high. From haircuts and manicures to massages and facia...
Continue ReadingCase Study: A Prom Ticket Keepsake
Feb 11
A Prom Ticket Keepsake Organization High School Product Featured Elastic Wristband Goal of Promotion Issuing prom tickets ...
Continue ReadingCase Study: Snap a Pic!
Feb 4
Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...
Continue ReadingCase Study: Put That on Your Calendar!
Jan 13
Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...
Continue ReadingCase Study: Shine Bright
Jan 5
Description: Sunglasses and Sunglass Case Industry: Food & Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward duri...
Continue ReadingCase Study: Do a Double Take
Dec 21, 2025
Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...
Continue ReadingCase Study: A
Dec 14, 2025
Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...
Continue ReadingCase Study: Resort Incentive Yields Oceans of Opportunity
Sep 1, 2025
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...
Continue ReadingIndustry Mini Dive: The Trucking Industry
Aug 24, 2025
The trucking industry is an essential part of the economy, transporting goods across the country and keeping businesses running smoothly. With such an important role, it's crucial for trucking comp...
Continue ReadingCase Study: Improve Sales and Traffic
Aug 17, 2025
A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...
Continue ReadingCase Study: Yes, We Can!
Jul 4, 2025
Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out a...
Continue ReadingIndustry Deep Dive: Pet Industry
Jun 13, 2025
The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...
Continue ReadingCase Study: Bear With Us
Jun 6, 2025
Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...
Continue ReadingCase Study: Jot It Down
May 15, 2025
Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...
Continue ReadingCase Study: Too Hot to Jot
Apr 24, 2025
Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...
Continue ReadingCase Study: A Cheese-y Promotion
Mar 20, 2025
Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...
Continue ReadingCase Study: Spec-Tacular Promotions
Mar 6, 2025
Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year's Spring Break in Jamaica for an MTV event t...
Continue ReadingCase Study: A Hole in One Promotion
Dec 24, 2024
Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...
Continue ReadingCase Study: Rock out on the Run
Dec 10, 2024
Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...
Continue ReadingCase Study: The Write Way
Nov 18, 2024
Item: WideBody(r) Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range o...
Continue ReadingCase Study: The Big Picture
Sep 28, 2024
Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...
Continue ReadingCase Study: Charity Fundraiser
Sep 14, 2024
The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...
Continue ReadingCase Study: You Can Count on Us
Sep 7, 2024
The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...
Continue ReadingCase Study: This Event Needs More Cowbell
Aug 9, 2024
Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...
Continue ReadingCase Study: A Not-So-Silly Idea
Jul 19, 2024
An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...
Continue ReadingCase Study: 3D is the Key
Jul 3, 2024
A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...
Continue ReadingCase Study: Insuring Happy Employees
May 21, 2024
Item: JAFFA(r) Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees en...
Continue ReadingCase Study: Take a Map!
Apr 8, 2024
Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...
Continue ReadingCase Study: A New Way to Do Cross-Promotions
Mar 25, 2024
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...
Continue ReadingCase Study: A Getaway Promotion
Feb 25, 2024
A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...
Continue ReadingCase Study: A Race to Remember
Jan 26, 2024
Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an...
Continue ReadingCase Study: Roll Up in Style
Dec 20, 2023
Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...
Continue ReadingCase Study: Write to Paradise!
Dec 5, 2023
A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...
Continue ReadingCase Study: A Spoon-taneous Promotion
Nov 5, 2023
Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...
Continue ReadingCase Study: Pull Up a Chair and Stay Awhile
Sep 29, 2023
Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...
Continue ReadingCase Study: Inking Impressions
Sep 15, 2023
Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...
Continue ReadingCase Study: Real Modern Recognition
Aug 16, 2023
Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...
Continue ReadingCase Study: Sign the Deal
Jul 18, 2023
In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...
Continue ReadingCase Study: Employee Appreciation Gift
Jun 11, 2023
A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...
Continue ReadingCase Study: Bringing Back the Fanny Pack
May 12, 2023
Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...
Continue ReadingCase Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win
May 5, 2023
Surf-inspired activewear brands like ROXY(r) are stoked with our YUKON design-fondly known as The Party Cup(tm). It's double-wall insulated, so it keeps refreshments cool on the beach while the t...
Continue ReadingCase Study: Computer Repair At Your Fuzzy Fingertips
Mar 16, 2023
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...
Continue ReadingCase Study: Attract New Customers
Feb 15, 2023
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...
Continue ReadingCase Study: Success on Campus
Feb 1, 2023
A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...
Continue ReadingCase Study: Stick to the Schedule
Jan 18, 2023
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...
Continue ReadingCase Study: Brighten Their Day
Dec 11, 2022
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...
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